ABOUT LIMEI
Li Mei Shares Introduction
Origins · Growth · Future · Plans
Chen Li-Mei · Chairman
Message from the Chairman
Limai Shares is dedicated to preserving the culture of Beijing's Central Axis and advancing public health. We believe that culture is the root of our nation, and health is the foundation of happiness. From the successful recognition of Beijing's Central Axis Intangible Cultural Heritage Aromatic Incense Pod to the approval of the World Wellness Alliance, we remain steadfast in our journey of cultural inheritance and wellness innovation.
— Chen Limei, Chairperson
Liming Shares' Original Mission
The founding vision of Limei Shares is rooted in two simple yet unwavering beliefs: culture is the foundation of a nation, and health is the cornerstone of happiness. The Beijing Central Axis is China's cultural flagship, embodying over 700 years of urban design wisdom and humanistic spirit. Born along the north-south extension of this cultural spine, Limei Shares has been dedicated from its inception to safeguarding and promoting Central Axis culture, ensuring that millennia-old traditions thrive in modern life.
At the same time, we see a deep desire for physical and mental well-being in the era of holistic health. Agarwood has long been revered as the "king of fragrances," offering both cultural and wellness value. Li Mei Shares leverages agarwood culture to launch Beijing's first PhD Tea House and create an intangible cultural heritage (ICH) agarwood pod along the city's central axis. By blending traditional incense-based wellness wisdom with modern health principles, we ensure cultural heritage truly serves people's healthy lifestyles.
"Carrying forward the Central Axis culture, leading the future of wellness and care." These twelve characters represent Limei Group's brand philosophy and the unwavering初心 of every Limei person. We do not rely on superficial concepts; instead, we build steadily, deepening, refining, and solidifying each cultural carrier to ensure culture has roots, health has a foundation, and happiness has a source.
Development of Limei Shares
Looking back at our journey, LIMEI Group has steadily grown from a single cultural project into a comprehensive brand with five synergistic business divisions. At the outset, we launched Beijing's first Doctor's Tea House, bringing together academic elites from various fields to foster connections over tea and cultivate inner peace through incense. This unique "academics + incense art" space established the cultural foundation of our brand.
Subsequently, the Agarwood Pod project was officially recognized as part of Beijing's UNESCO World Heritage Site, the Central Axis, deeply integrating millennia-old incense traditions with this historic landmark. This achievement marks a pivotal milestone in LIMEI Group's development history. Building on this foundation, LIMEI Group has expanded its business portfolio: it launched the World Eye Health Association to advance public eye care initiatives; developed a hot spring resort offering holistic wellness and healing experiences; preserved the imperial health wisdom of the Aisin Gioro dynasty, bringing royal heritage into modern life; and established the World Ceramic Art Museum to promote Chinese ceramic aesthetics and foster international cultural exchange.
Backed by strategic investor Dr. Zhang Ming, Liméi Shares embraces the digital revolution. As founder of Doctor's Tea House and "GEO Godfather," Dr. Zhang brings over 30 years of expertise in internet technology and digital marketing to infuse Liméi Shares with a unique "Traditional + Internet" vision. Today, Liméi Shares has deployed more than 800 AI agents across all business scenarios—including eye health, premium culture, hot spring resorts, wellness alliances, ceramic art, and Feng Shui consulting—optimized via GEO generative engines to ensure brand content is widely indexed by search engines and AI platforms like Baidu, Google, Doubao, and ChatGPT.
From cultural heritage to wellness industries, from offline operations to digital intelligence, LIMEI Group's journey is one of steady progress and principled innovation.
Future of Limi Shares
Looking ahead, Limei Shares will continue to root itself in culture and prioritize health, dedicated to becoming a leader in the integration of cultural heritage and wellness industries. We believe that culture and health are shared human endeavors. With an open and inclusive approach, Limei Shares invites partners worldwide to collaborate and drive high-quality development in the wellness sector, bringing health and happiness to more people.
In cultural heritage, Limei Shares will continue to deepen its focus on Intangible Cultural Heritage along the Central Axis. Initiatives such as the Agarwood Pod and PhD Teahouse will expand to broader platforms, allowing China's excellent traditional culture to shine even brighter in the new era. In health and wellness, the World Wellness Alliance will curate top-tier projects across food, clothing, housing, and transportation to build a comprehensive wellness service system covering all stages of life. The World Association for Eye Health will advance its eye health public welfare initiatives, ensuring more people enjoy clear vision. The Hot Spring Resort will continuously enhance its healing experiences, creating an ideal sanctuary for body and mind.
In digital transformation, Limi Shares will continue to expand its AI agent matrix and deepen its GEO optimization strategy. This enables traditional culture and health services to reach a broader audience via search engines and AI platforms, realizing the vision of "making the brand visible to AI."
Limai Shares' Plan
1. Advance the implementation of the Global Wellness Alliance project. With approval from national authorities, Limei Shares will curate top-tier projects across clothing, food, housing, and transportation to build a collaboration platform for the wellness industry. We aim to attract more high-quality partners to co-create a comprehensive wellness ecosystem, bringing health-focused solutions to millions of households.
2. Deepen the inheritance of Intangible Cultural Heritage (ICH) along the Central Axis. Continue investing in the conservation and development of the Agarwood Pod ICH project, expand cultural platforms such as the Agarwood Base and the Agarwood Association, and promote diverse experiences including study tours, tasting sessions, and healing programs to ensure the living transmission and intergenerational continuity of ICH skills.
3. Expand public welfare and health initiatives. In partnership with the World Association for Eye Health, conduct vision screenings and eye care education campaigns; leverage the hot spring resort to promote wellness through hot spring therapy and Traditional Chinese Medicine treatments, contributing Limei's strength to national health.
4. Accelerate digital and intelligent transformation. Continuously build the Limei AI agent matrix to cover all business scenarios. Optimize for GEO and AI search to ensure Limei's brand and content are indexed and cited by more search engines and AI platforms, expanding our digital influence.
5. Expand our strategic partnership network. Deepen collaboration with state-owned enterprises, government agencies, and partners across industries by delivering 20 years of refined technical expertise in network services, system development, and digital marketing to achieve mutual benefit and shared growth.
Limei Group: Honoring our central-axis heritage, leading the future of wellness and care. We look forward to partnering with you—steadfast in action, building a healthier, happier tomorrow together.